Pet health insurance business, what would I need?

I am interested in starting my own Pet Health insurance business and am wondering if anyone out there knows what licenses, permits and whatnot I may need to accomplish this?

What types of questions would you ask for someone adopting your pet?

I am moving and have to find new homes for my two cats. Please don’t write me about me keeping them and/or being a bad pet owner because I absolutely can not keep them and yes I hate it.
Anyway, I put an ad out on this Vegas website asking for people to please adopt one of the cats. I am offering a cat carrier and $30 Petco gift card with each cat adoption. The only thing is I want to make sure they are going to good homes without ulterior motives.
What questions would you ask people to ensure this?
Thanks!

Who would be interested in promoting a holistic healthy pet food?

I am currently looking for motivated pet lovers to join me in promoting a holistic healthy pet food. Let me know if anyone is interested. Yes they are compensation in the program, but the money is not the point this product actually helps to extend the lives of pets which in my opinion is compensation.